New error codes for Expanded Text Ads

This summer, we’ll be adding support for Countdown functions in Expanded Text Ads. These functions will allow you to set a timer on your ads counting down towards a specific date and this can be shown in any part of the ad other than Final URL. A good example is an ad for a sale…

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Update to Expanded Device Targeting

Last year, we added support for the ability to manage bid adjustments by device type using the API. We are now relaxing the constraint for desktop bid adjustments. As this announcement explains, you can now set the bid modifier for desktop to anywhere within the range -100% to +900%. Prior to this change the supported…

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Adding New Range to Age-based Exclusions

In many countries, online advertisers are not supposed to target any users less than 18 years old. Already Bing Ads does not deliver interest-based advertising to children whose birthdate in their Microsoft account identifies them as under 13 years of age. There are no changes coming to that policy. Ages 13 to 17 can see…

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Ending Support to Create or Edit Standard Text Ads

We recently announced that Bing Ads will end support for creating new and editing existing standard text ads (STAs) by July 31st, 2017. This platform change also applies to managing text ads via the Bulk API (Text Ad) and Campaign Management API (TextAd). Attempts to add new STAs or update STAs will return the CampaignServiceAdTypeInvalid…

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Registrations open for the Bing Ads June 2017 API Best Practices Webcast

When: June 28, 2017 11 A.M. – 11:30 A.M (PST) Registration Link: Click here   The Bing Ads API is the easiest and most efficient way for you to get the best campaign performance for you or your clients. In the Bing Ads API Best Practices Webcast, we will go over authentication concepts for accessing…

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