As you may have already heard, Remarketing in Paid Search lets you improve your return on investment by optimizing your campaigns for specific audiences, which are the people who have visited your website before. Today we are excited to announce Campaign Management and Bulk APIs that you can use to associate remarketing lists with ad groups in your search advertising campaigns. The Bing Ads API does not support the creation of new remarketing lists at this time.
After you have set up Universal Event Tracking (UET) and created a remarketing list in the Bing Ads web application, you can use the new APIs below to manage remarketing list associations and optimize bids per association. For more information about Remarketing in Paid Search, see Reach your audience.
- Remarketing List – Only download is supported. Note: partial download is planned for an upcoming release.
- Ad Group Remarketing List Association – Both upload and download are supported
The new Remarketing Targeting Setting field is also added to the existing Ad Group record.
Otherwise if you are using the Campaign Management service you can perform the following operations:
- Retrieve remarketing lists (RemarketingList) with the GetRemarketingLists operation.
- Add an association(AdGroupRemarketingListAssociation) between your remarketing list and ad group with the AddAdGroupRemarketingListAssociations operation
- Retrieve an existing association using the GetAdGroupRemarketingListAssociations operation
- Make changes to an existing association using the UpdateAdGroupRemarketingListAssociations, operation
- Delete an association with the DeleteAdGroupRemarketingListAssociations operation.