Create, update and delete remarketing lists with the API!

Following our release earlier this year for managing remarketing list associations at the ad group level using the API, we’re now offering the ability to create and modify remarketing lists. With this update, you can use the Bing Ads API to create new remarketing lists and update or delete existing lists. Campaign Management API The…

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Stay on top of the latest features releasing in the Bing Ads API

With how quickly search is changing, we understand it can be a challenge to keep up to date on all the latest improvements to the Bing Ads API. We’re here to help you stay informed about new API features and enhancements by capturing them in an easy-to-read summary that’s delivered directly to your inbox. Bing…

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Breaking Changes to Postal Codes for Location Targeting

Starting next Monday December 19th, we will require updated target codes for the US postal codes listed below. If you have targets defined in one or more of these locations, please make sure to update them in your application so that your ads may serve correctly in these locations. If you attempt to add or…

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Accessing Geographical Location Codes for Targeting

Bing Ads uses geographical location codes to help you narrow down the market areas where you wish to have your ads displayed. Starting today, we are making changes to the way this data will be accessed going forward.   Manual access The codes may be downloaded manually from the Developer Center site, by going to…

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Expanded Device Targeting now available to all customers

You now have the ability to manage your bid adjustments by device type using the Campaign Management and Bulk v10 APIs. New targeting objects have been added to the APIs to allow you to adjust the bid modifiers for each of the device types – PC, tablet and mobile. For more details on the range…

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Expanded Text Ads now available worldwide for all advertisers

Expanded Text Ads is now available for all advertisers worldwide to begin creating more compelling call to actions for their business. Advertisers can now add creatives using this new ad format through the Bing Ads Web interface, Bing Ads Editor, as well as Bing Ads API.     Learn more about support for Expanded Text…

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Shared Budgets now available

Beginning today, all customers will have access to Shared Budgets and will be able to distribute a daily budget across multiple campaigns within an account. With Shared Budgets, you will be able to more efficiently manage budgeting based on, for example, campaign performance and ensure your business objectives are met in a more optimal manner….

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Accessing Customer Management and Billing APIs using an IP-address whitelist

If you are currently calling the Customer Management and Billing APIs by whitelisting the IP addresses of our servers, starting November 3rd, you will need to include four additional IP addresses in your whitelist to continue calling the operations under these services:   23.96.212.132 23.96.212.198 52.165.45.1 52.165.43.80   If you have any questions in this…

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Announcing general availability of Structured Snippets

Starting today, we are making Structured Snippets available to all our US customers. Structured Snippets allow you to specify 3 to 10 snippet values which can be paired with a header to provide more information about your business in your ad.  We’ll also be rolling out Structured Snippets to international markets throughout September.     In…

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Universal Event Tracking management now available in the API

In the August release of our .NET, Java, and Python SDKs, we included support for managing Universal Event Tracking (UET). The changes allow you to manage the UET tag defined to track customers to your website as well as the conversion goals which let you define how to log conversions when a customer lands on…

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