Details on changes in Reporting API coming January 1st, 2016


In our previous blog we had informed you that Bing Ads will be making some changes in Reporting API as Bing becomes the provider of Search and Search Advertising Services across AOL properties. Today we have those details on the changes to share, so that you can make necessary modifications to your code.

Change in ‘Network’ Field:

Currently, the ‘Network’ field in reports has following possible values:

Values

Description

Bing and Yahoo! search

This is Bing and Yahoo owned and operated network

Syndicated search partners

This is Bing and Yahoo syndicated network

Content

This is Content network

 

Beginning January 1st, 2016, the new value below may be returned in addition to the existing values above:

Values

Description

AOL search

This is AOL owned and operated network

 

Change in ‘TopVsOther’ Field:

Currently, the ‘TopVsOther’ field in reports has following possible values:

Values

Description

Bing and Yahoo! search—Top

Ad was shown in mainline of Bing and Yahoo! O&O publishers

Bing and Yahoo! search—Other

Ad was shown in sidebar of Bing and Yahoo! O&O publishers

Syndicated search partners—Top

Ad was shown in mainline of Bing and Yahoo! Syndicated publishers

Syndicated search partners—Other

Ad was shown in sidebar of Bing and Yahoo! Syndicated publishers

Content network

Ads shown in content network

Unknown

Unknown

 

Beginning January 1st, 2016, the new values below may be returned in addition to the existing values above:

Values

Description

AOL search—Top

Ad was shown in mainline of AOL owned and operated publishers

AOL search—Other

Ad was shown in sidebar of AOL owned and operated publishers

Note: These changes will be applicable to the reports run from Web UI as well.

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