Bing Product Ads Content API v2 (pilot) is now available

In September, we announced the general availability of Content API to programmatically manage product offer feeds. Now we are excited to announce the beta release of v2. Along with the great features in v1, we have added a few improvements to make v2 more nimble and adaptable. (Don’t worry, we are supporting both v1 and…

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Changes to targeting mobile devices coming to Bing Ads in March 2015

Last month, we rolled out Tablet related device targeting changes. This change consolidated PC and Tablet targeting across campaigns, while advertisers maintain the flexibility of having bid modifier for Tablet. Phase 1 of our unified device targeting is now complete. As promised, today we will detail the Phase 2, and describe its impact on campaigns…


Data Quality Update for Bing Ads Customers

While the Bing Ads team was busy releasing the many customer-requested features over the past few months, our metrics and your feedback are indicating a surge in data-related incidents, including interruptions to data served in the campaign management UI, Reports and API. We are responding with the utmost urgency, and are committed to improving the…

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Introducing the Bing Ads .NET SDK

Today we are happy to announce the availability of the Bing Ads SDK beta for .NET on NuGet. This library will improve your Bing Ads developer experience by providing high-level access to features such as: The Bulk API OAuth Authorization Our SOAP Services We are currently working on the Java version of the SDK, which will…


Enhanced Sitelinks is now live!

As we previously announced, we’ve been making improvements to Sitelink Extensions. Today we are pleased to announce that this feature is now available to all advertisers and developers in the US market and will be available in all other markets by the end of the year.  Enhanced Sitelinks Enhanced Sitelinks is a new format of…


Structured Negative Keywords & Negative Keyword Lists, now Live.

In May we announced the availability of a refreshed set of features across our suite of APIs in Sandbox. Today we are very excited to announce the general availability of the Structured Negative Keywords and Negative Keyword Lists features in our V9 Campaign Management Service, which means all our developers can code against these new…


Targeting Improvements, now Live.

In May we announced the availability of a refreshed set of features across our suite of APIs in Sandbox. Today we are very excited to announce the general availability of the Targeting improvements to our V9 Campaign Management Service, which means all our developers can code against the new Targeting capabilities for their API clients. Thanks…


Bing Content API for Product Ads is now LIVE

We are super excited to announce the general availability of Bing Content API for advertisers to manage and update their product offer feeds in Bing Merchant Center programmatically. Traditionally, advertisers have been able to manage their Product Ads data feeds via the FTP upload option. This has a limitation where advertisers cannot incrementally update individual product…

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Introducing Bing Product Ads Content API (pilot) to manage your Product Ads data feeds

As many of you already know, Product Ads empowers advertisers to increase their qualified clicks at scale with high CTRs and low CPCs. Product Ads help drive strong performance by leveraging the product feed attributes like product image, price, and brand name and automatically including those details within the ad. Today, advertisers can participate in…

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