The newest features of Microsoft adCenter Veresion 8 are now available in the API Production environment. We recommend that you familiarize yourself with the new features and plan to upgrade your WSDLs to Version 8.
Here’s a quick look at the updates included in this release:
Global Targeting offers you greater targeting control. The LanguageAndRegion elements are divided into separate Language and PublisherCountries elements, allowing fo rmore specific targeting.
Notifications API can help you keep your account up-to-date and avoid potential campaign performance issues. Its service operations can retrieve adCenter notifications, such as a reminder that your credit card is about to expire, or an alert that a campaign budget has been depleted.
New Budget Options provide simpler budget options in adCenter. There are two new daily budget options: Standard, which divides your budget evenly throughout the day; and Accelerated, which allows your budget to spend until depleted. The monthly budget option to Divide Across the Month will no longer be available in version 8.
AdIntelligence is a new service in the adcenter API set that offers bid estimation, keyword research and keyword extraction from web site urls. New in Adcenter API V8, Ad Intelligence is available to all API advertisers. You may opt to use the Ad Intelligence API to optimize keyword bids and boost ROI for your advertising business.
Prepare for adCenter API Version 6 Sunset
We’d like to remind you that the adCenter API Version 6 is scheduled to sunset on September 30, 2011. In order to avoid any service interruptions you must upgrade to a newer version.
Tina Kelleher, SMB Community Manager