The Microsoft Advertising adCenter API Version 8 will be available in the Production environment in August. Version 8 includes new and updated features to help you better manage your search and content advertising:
Global Targeting offers you greater targeting control. The LanguageAndRegion elements are divided into separate Language and PublisherCountries elements, allowing fo rmore specific targeting.
Notifications API can help you keep your account up-to-date and avoid potential campaign performance issues. Its service operations can retrieve adCenter notifications, such as a reminder that your credit card is about to expire, or an alert that a campaign budget has been depleted.
New Budget Options provide simpler budget options in adCenter. There are two new daily budget options: Standard, which divides your budget evenly throughout the day; and Accelerated, which allows your budget to spend until depleted. The monthly budget option to Divide Across the Month will no longer be available in version 8.
AdIntelligence is a new service in the adcenter API set that offers bid estimation, keyword research and keyword extraction from web site urls. New in Adcenter API V8, Ad Intelligence is available to all API advertisers. You may opt to use the Ad Intelligence API to optimize keyword bids and boost ROI for your advertising business.
Prepare for adCenter API Version 6 Sunset
We’d like to remind you that the adCenter API Version 6 is scheduled to sunset on September 30, 2011. In order to avoid any service interruptions you must upgrade to a newer version.
You can either upgrade to adCenter API version 7 now or upgrade to adCenter API Version 8 in August when it becomes available. For more details on the features in Version 7, review the MSDN release notes.
UPDATE 8/15: adCenter API Version 8 is now available in the production environment, please upgrade to this latest version now!
To learn more about adCenter API Version 8, review the release notes on MSDN.
Thanks for reading!
Tina Kelleher, SMB Community Manager