Update to Expanded Device Targeting

Last year, we added support for the ability to manage bid adjustments by device type using the API. We are now relaxing the constraint for desktop bid adjustments. As this announcement explains, you can now set the bid modifier for desktop to anywhere within the range -100% to +900%. Prior to this change the supported…

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Adding New Range to Age-based Exclusions

In many countries, online advertisers are not supposed to target any users less than 18 years old. Already Bing Ads does not deliver interest-based advertising to children whose birthdate in their Microsoft account identifies them as under 13 years of age. There are no changes coming to that policy. Ages 13 to 17 can see…

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Ending Support to Create or Edit Standard Text Ads

We recently announced that Bing Ads will end support for creating new and editing existing standard text ads (STAs) by July 31st, 2017. This platform change also applies to managing text ads via the Bulk API (Text Ad) and Campaign Management API (TextAd). Attempts to add new STAs or update STAs will return the CampaignServiceAdTypeInvalid…

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Registrations open for the Bing Ads June 2017 API Best Practices Webcast

When: June 28, 2017 11 A.M. – 11:30 A.M (PST) Registration Link: Click here   The Bing Ads API is the easiest and most efficient way for you to get the best campaign performance for you or your clients. In the Bing Ads API Best Practices Webcast, we will go over authentication concepts for accessing…

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Content Network sunset in the US market

In the summer of 2015 support for Content Ads ended for all customers outside of the United States. Since then, Content Ads for U.S. customers have continued to serve in Windows Media Player and Windows Apps. We are now announcing that the sunset of Content Ads for U.S. customers will begin June 30th, at which…


Announcing General Availability of API v11

We are thrilled to let you know that Bing Ads API Version 11 is now generally available in production to all our customers worldwide! V11 is a major upgrade to our API. It rolls up all the component services to the same version and includes a host of new features and updates. With the availability of v11, the…


Registrations open for the May Quarterly API Call

When: May 11, 2017, 9:00 A.M. – 10:00 A.M. (PST) Registration link: Click here. Please join our PM team to learn more about several exciting new API features which are coming soon! We will explore many features currently available as well as a few that will be piloting and released in the near future. We…


Announcing Bing Ads PHP SDK

We are excited to announce release of the Bing Ads PHP SDK. In addition to proxy classes for each Bing Ads API service operation, data object, and value set, wrapper classes such as OAuthWebAuthCodeGrant and OAuthDesktopMobileAuthCodeGrant are provided to abstract the low level details of Microsoft account OAuth authentication. We have adopted the PSR-4 standard to…


API v11 is now available on Sandbox!

We are excited to announce that Bing Ads API Version 11 is now available on Sandbox! As with any version upgrade you’ll want to read up on new features and potential breaking changes. For details please see Migrating to Bing Ads API Version 11.  Here’s a quick summary of what’s in the box: Redesigned targets…


Monthly Budget Sunset in April

As a follow up to our announcement in January, starting April 1st, your campaigns must only use daily budget. All Bing Ads entry points (Bing Ads API, Web application, Editor, and Mobile apps) will stop supporting monthly budgets for all markets starting April 1st. The migration will be rolled out by customer throughout April, and once…