Announcing general availability of Structured Snippets

Starting today, we are making Structured Snippets available to all our US customers. Structured Snippets allow you to specify 3 to 10 snippet values which can be paired with a header to provide more information about your business in your ad.  We’ll also be rolling out Structured Snippets to international markets throughout September.     In…

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Universal Event Tracking management now available in the API

In the August release of our .NET, Java, and Python SDKs, we included support for managing Universal Event Tracking (UET). The changes allow you to manage the UET tag defined to track customers to your website as well as the conversion goals which let you define how to log conversions when a customer lands on…

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Expanded Text Ads now available for pilot

Starting today, we are inviting participation for the pilot for Expanded Text Ads. All pilot customers will have access to the new API features for Expanded Text Ads as well. For more information on the API updates for Expanded Text Ads, please see our release notes. If you are interested in signing up for the…

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Registrations open for the September API quarterly call

When: September 15, 2016, 9:00 A.M.–10:00 A.M. (PDT) Registration link: Click here.   Please join our PM team to learn more about several exciting new API features which are coming soon! We will explore many features currently available as well as a few that will be piloting and released in the near future. We will…

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Announcing general availability of Upgraded URLs

We are excited to announce that UURLs are now available to all our customers starting today! To recap, UURLs provide the following major benefits compared to the standard Destination URLs: Separation of tracking parameters from the final URL. This allows for a cleaner specification and better management of tracking parameters via the tracking template. Improved…

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Get more conversions with the new Enhanced CPC bid strategy

Bing Ads conversion tracking helps you more efficiently target users that are more likely to convert on your business goals. By focusing on conversions, you can save money by focusing on only buying clicks that have the biggest impact on your business. But properly optimizing your campaign can still take time and a lot of…


Remarketing List Associations for Ad Groups now available in the Bing Ads API

As you may have already heard, Remarketing in Paid Search lets you improve your return on investment by optimizing your campaigns for specific audiences, which are the people who have visited your website before. Today we are excited to announce Campaign Management and Bulk APIs that you can use to associate remarketing lists with ad…

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Registrations Open for Expanded Text Ads Workshop

Hi Everyone, Please join Bing Ads Program Manager Jamie Chung on June 28, at 9 a.m. (PDT) to learn about the new ad type Expanded Text Ads. Jamie will walk through reporting updates, API Sandbox endpoints and integration with Upgraded URLs. This 30 minute webcast will provide you with a clear understanding of how to…

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Planning Ahead for Shared Budget APIs

As you may have already read, Bing Ads will begin piloting shared campaign budgets in September. You will be able to set a single daily budget that can be used by any campaign within the same account. This will enable you to efficiently distribute a single daily budget across all campaigns or across a defined…


Registrations Open for Quarterly API Call in June

Hi Everyone – Please join Program Managers Jamie Chung, Neha Mohan, Nan Li, Ginny Sandhu, Joseph Damiani, Juan Carlos Ousset, and Lindsey Patterson to learn more about several exciting new Bing Ads API features. We will explore many features currently available as well as a few that will be released in the near future. Date:…