Remarketing List Associations for Ad Groups now available in the Bing Ads API

As you may have already heard, Remarketing in Paid Search lets you improve your return on investment by optimizing your campaigns for specific audiences, which are the people who have visited your website before. Today we are excited to announce Campaign Management and Bulk APIs that you can use to associate remarketing lists with ad…

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Registrations Open for Expanded Text Ads Workshop

Hi Everyone, Please join Bing Ads Program Manager Jamie Chung on June 28, at 9 a.m. (PDT) to learn about the new ad type Expanded Text Ads. Jamie will walk through reporting updates, API Sandbox endpoints and integration with Upgraded URLs. This 30 minute webcast will provide you with a clear understanding of how to…

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Planning Ahead for Shared Budget APIs

As you may have already read, Bing Ads will begin piloting shared campaign budgets in September. You will be able to set a single daily budget that can be used by any campaign within the same account. This will enable you to efficiently distribute a single daily budget across all campaigns or across a defined…


Registrations Open for Quarterly API Call in June

Hi Everyone – Please join Program Managers Jamie Chung, Neha Mohan, Nan Li, Ginny Sandhu, Joseph Damiani, Juan Carlos Ousset, and Lindsey Patterson to learn more about several exciting new Bing Ads API features. We will explore many features currently available as well as a few that will be released in the near future. Date:…


Announcing APIs for Callout and Review Extensions

Enriching your text ads with extensions is easily one of the best ways to make your website stand out to customers on the Bing Network.  As previously announced, there are now two new ways to do just that. Callout Extensions What makes your business better than the rest?  Show it off with Callout Extensions.  Highlight…


Most Version 9 Services will Sunset on June 30

As previously mentioned when we released Bing Ads API Version 10, the Ad Intelligence, Bulk, Campaign Management, and Optimizer Version 9 services will sunset on June 30, 2016. You must upgrade to version 10 by that date. For details on what has changed in version 10, see Migrating from Bing Ads API Version 9 to…


Site Placement Deprecation

We’ve started Spring Cleaning early this year, and want to let you know that Site Placements are one of those dusty relics we’re in the process of removing. We will automatically remove existing Site Placement ad groups and eliminate the option to create more Site Placements. If you are an advertiser whose Ad Groups still…

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Bing Ads SDK March 2016 Refresh

We are excited to announce the March 2016 release of our .NET, Java, and Python SDKs. You can start using these new features right away. Added proxy support for Bulk, Campaign Management, Customer Management, and Reporting service updates from February through March. This includes some interfaces such that are currently reserved for future use. Added…

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Resources: Bing Ads API Product Roadmap and Upgraded URLs Workshop

Interested in learning more about the Bing Ads API Roadmap? Watch the recording from the February 2016 Quarterly Bing Ads API call where Engineering Program Managers Kalyan Nanduru, Jamie Chung, Joseph Damiani, and Neha Mohan share several exciting Bing Ads API features. The 60 minute webinar covers upcoming features such as Upgraded URLs, App Install…

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Registrations open for Quarterly API Call

Register for Free (on-demand event available)- February 24, 2016 | 9:00 A.M. – 10:00 A.M. (PST) | 60 minutes Hi Everyone – We invite you to join our Quarterly Bing Ads API call to hear directly from Engineering Program Managers Kalyan Nanduru, Jamie Chung, Joseph Damiani, and Neha Mohan about several exciting Bing Ads API features. This will be…

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