US County Targeting support in Bing Ads API

We are excited to share the news that we are working on extending support for one of the most-asked features for location targeting – county targeting in the US. Starting this week, we’ll be making available an open beta program for you to start testing this new feature. The beta will also be available on…

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Announcing support for labels in the API

How are your brand campaigns performing against your non-brand campaigns? How are your experimental keywords performing? Do you have promotional ad copy that you are closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these…


90-DAY REMINDER: Migrate to API v11

With the release of Bing Ads API v11 in early May, we announced the sunset of API versions v9 and v10 on October 31st. If you are currently using either of the deprecated API versions, this is a courtesy reminder for you to migrate to API v11 by the sunset date. If you need details…

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Announcing the availability of Keyword Planner API

We are excited to announce that Keyword Planner features are now available with the Ad Insight service.  The Keyword Planner APIs (likewise with Keyword Planner in the Bing Ads web application) enable you to identify the most effective ad groups and keywords to boost your campaign performance.   The new GetKeywordIdeas operation suggests new ad…

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Offline Conversions now available in API v11

We’re pleased to inform you that offline conversions support is now added to API v11. With this new feature, you are able to import any offline conversions for your clicked ads and track them on Bing Ads. This new capability allows you to better analyze the impact of your search ads on our platform.  …

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Reminder: Upgrade to Sitelink2 before 9/30

As part of Bing Ads’ shift from a multiple-sitelinks-per-extension model to a one-sitelink-per-extension model, we’ve been working with API partners over the past few months to upgrade their customers’ sitelinks. If you support sitelinks on your platform today and have not yet planned on upgrading your customers prior to 9/30, please contact your account manager or…

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New error codes for Expanded Text Ads

This summer, we’ll be adding support for Countdown functions in Expanded Text Ads. These functions will allow you to set a timer on your ads counting down towards a specific date and this can be shown in any part of the ad other than Final URL. A good example is an ad for a sale…

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Update to Expanded Device Targeting

Last year, we added support for the ability to manage bid adjustments by device type using the API. We are now relaxing the constraint for desktop bid adjustments. As this announcement explains, you can now set the bid modifier for desktop to anywhere within the range -100% to +900%. Prior to this change the supported…

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Adding New Range to Age-based Exclusions

In many countries, online advertisers are not supposed to target any users less than 18 years old. Already Bing Ads does not deliver interest-based advertising to children whose birthdate in their Microsoft account identifies them as under 13 years of age. There are no changes coming to that policy. Ages 13 to 17 can see…

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Ending Support to Create or Edit Standard Text Ads

We recently announced that Bing Ads will end support for creating new and editing existing standard text ads (STAs) by July 31st, 2017. This platform change also applies to managing text ads via the Bulk API (Text Ad) and Campaign Management API (TextAd). Attempts to add new STAs or update STAs will return the CampaignServiceAdTypeInvalid…

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