Using Social Media To Customize The Consumer Experience

[View:https://www.youtube.com/watch?v=P6uENG-JVdE] This week Bruno sits down with Bernie Brennan, co-author of Branded!  How Retailers Engage Consumers with Social Media and Mobility, and discusses how the customer has been put in the driver’s seat when it comes to retail shopping because of their unprecedented access to vast amounts of data.  Bernie’s mission when he wrote the…

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Developing Relationships Across Consumer Channels Using Business Analytics

[View:https://www.youtube.com/watch?v=Tp6G9np_Ah0] The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing.  Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses with Bruno how consumer oriented industries are leveraging social media and mobility with existing channels;…

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Mobile Analytics: Getting Social With The Co-Founder of Foursquare

[View:https://www.youtube.com/watch?v=lNMO6cfs7gE] Foursquare has been no stranger to news headlines in the relatively short time the company has been around.  In the last two weeks alone, the company celebrated 10,000,000 members and just this week announced they had signed up 500,000 businesses on their location-based social platform.  In the latest episode of BITV, we sat down…

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Actions, Transactions , And Reaction: Talking Social Media Measurement With Brian Solis

[View:https://www.youtube.com/watch?v=495gRo9kxe0] Today is Social Media Day, and we are excited to share our interview with Brian Solis.  Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage!  He is also a principal at the Altimeter Group, an advisory firm dealing…

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A Fresh Perspective On Social Media In Business

[View:https://www.youtube.com/watch?v=WQeXFPEk-tw] Social Media has been the buzz recently for the impact it has on businesses, but a lot of people forget about the effect it can have on individuals personally.  Bruno recently sat down with Mike Whitmore, President and Co-Founder of Fresh Consulting, a company that specializes in business strategy and digital marketing services.  In…

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How Social Media Can Make You A Hero To Your Customers

[View:https://www.youtube.com/watch?v=A32zyBFjDnU] You have your brand up and running on Facebook and Twitter, but how do you grow your audience of followers?  Bruno sat down recently with Dan Anderson, Emerging Media Manager at T-Mobile to get his perspective on social media.  Dan shared tips on how this large corporation has grown it’s customer following from 18,000…

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How Klout Is Using Analytics To Measure Social Media Influence

[View:https://www.youtube.com/watch?v=SuSBxUzi1ic] What’s your Klout?  By now you may have heard of the social media scoring company, but how do they measure influence?  We recently sat down with Dave Mariani, VP of Engineering at the rapidly growing firm.  Dave has a history of working with big data, and is right at home with Klout.  Dave discusses…

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Finding Your Voice In Social Media With REI’s Social Media Specialist

[View:https://www.youtube.com/watch?v=G11-RfuBC_8] In the latest installment of BITV, Bruno sits down with Sara Lingafelter, a social media practitioner at REI.  REI is an American retail company that sells outdoor recreational equipment, sporting goods and apparel.  Sara takes Bruno through the evolution of REI’s customer service approach with social media.  REI embraces a very open dialogue through…

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How PEMCO Uses Social Media Tools And Relationship Metrics To Improve Customer Service

[View:https://www.youtube.com/watch?v=rcMExljIeH4] How do you sell a product that nobody wants to buy and when they buy, hope they never use it?  While this sounds like a very tough sell, PEMCO Insurance does it very well.  What’s the secret to the company’s success?  Rod Brooks, VP & CMO discusses with Bruno about how PEMCO employs social…

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Talking Social Media Success With Robert Scoble

[View:https://www.youtube.com/watch?v=oG7yfsWLaFE] Today we have the pleasure of interviewing Robert Scoble, a legend in the social media space.  Robert currently runs the technical blog Scobleizer, the startup channel Building 43, and was also responsible for the inception of Microsoft’s own Channel 9 among other successful projects.  Bruno caught up with Robert in California where they discussed…

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