Developing Relationships Across Consumer Channels Using Business Analytics

[View:https://www.youtube.com/watch?v=Tp6G9np_Ah0] The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing.  Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses with Bruno how consumer oriented industries are leveraging social media and mobility with existing channels;…

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Mobile Analytics: Getting Social With The Co-Founder of Foursquare

[View:https://www.youtube.com/watch?v=lNMO6cfs7gE] Foursquare has been no stranger to news headlines in the relatively short time the company has been around.  In the last two weeks alone, the company celebrated 10,000,000 members and just this week announced they had signed up 500,000 businesses on their location-based social platform.  In the latest episode of BITV, we sat down…

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