Actions, Transactions , And Reaction: Talking Social Media Measurement With Brian Solis

[View:https://www.youtube.com/watch?v=495gRo9kxe0] Today is Social Media Day, and we are excited to share our interview with Brian Solis.  Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage!  He is also a principal at the Altimeter Group, an advisory firm dealing…

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A Fresh Perspective On Social Media In Business

[View:https://www.youtube.com/watch?v=WQeXFPEk-tw] Social Media has been the buzz recently for the impact it has on businesses, but a lot of people forget about the effect it can have on individuals personally.  Bruno recently sat down with Mike Whitmore, President and Co-Founder of Fresh Consulting, a company that specializes in business strategy and digital marketing services.  In…

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How Social Media Can Make You A Hero To Your Customers

[View:https://www.youtube.com/watch?v=A32zyBFjDnU] You have your brand up and running on Facebook and Twitter, but how do you grow your audience of followers?  Bruno sat down recently with Dan Anderson, Emerging Media Manager at T-Mobile to get his perspective on social media.  Dan shared tips on how this large corporation has grown it’s customer following from 18,000…

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How Klout Is Using Analytics To Measure Social Media Influence

[View:https://www.youtube.com/watch?v=SuSBxUzi1ic] What’s your Klout?  By now you may have heard of the social media scoring company, but how do they measure influence?  We recently sat down with Dave Mariani, VP of Engineering at the rapidly growing firm.  Dave has a history of working with big data, and is right at home with Klout.  Dave discusses…

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Finding Your Voice In Social Media With REI’s Social Media Specialist

[View:https://www.youtube.com/watch?v=G11-RfuBC_8] In the latest installment of BITV, Bruno sits down with Sara Lingafelter, a social media practitioner at REI.  REI is an American retail company that sells outdoor recreational equipment, sporting goods and apparel.  Sara takes Bruno through the evolution of REI’s customer service approach with social media.  REI embraces a very open dialogue through…

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