Using Big Data To Save Consumers Money

[View:https://www.youtube.com/watch?v=xso6BFN87NI] Have you ever asked a fellow passenger how much they paid for their airline ticket, only to find out they paid less money and bought it after you did?  Oren Etzioni did, and he was less than pleased with the answers he received.  Instead of getting mad however, he got even and started Farecast…

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Studying Analytics In Your Sleep

[View:https://www.youtube.com/watch?v=5KiTHR4uv6c] When you wake up in the morning, do you feel refreshed or are you constantly tired?  There are a number of companies working on analyzing sleep quality, and this week we talk with Ben Rubin, CTO and Co-Founder of Zeo.  Because Zeo has been tackling this problem for some time, they have amassed the…

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How Social Media Can Make You A Hero To Your Customers

[View:https://www.youtube.com/watch?v=A32zyBFjDnU] You have your brand up and running on Facebook and Twitter, but how do you grow your audience of followers?  Bruno sat down recently with Dan Anderson, Emerging Media Manager at T-Mobile to get his perspective on social media.  Dan shared tips on how this large corporation has grown it’s customer following from 18,000…

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The Gambler: Jeffrey Ma Brings Down the House

[view:https://www.youtube.com/watch?v=6tqrJoFpDrU] Jeffrey Ma won millions-and inspired the Hollywood film 21-when he masterminded a card counting scheme involving his fellow MIT classmates and took on Vegas. Ma has now parlayed his love for analytics, gambling and sports into a career as an analyst, author and speaker. In the latest BITV episode, Bruno Aziza gets Ma to…

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Malcolm Gladwell Identifies Unexpected Success Secrets

[view:https://www.youtube.com/watch?v=np0-NRUPXXs] Malcolm Gladwell, bestselling author of the groundbreaking books Outliers: The Story of Success, The Tipping Point: How Little Things Can Make a Big Difference, and Blink: The Power of Thinking Without Thinking, has made a career out of challenging assumptions and finding unexpected reasons for why things happen. In Outliers, for example, Gladwell uncovered…

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Embrace “Big Data” Opportunities

[view:https://www.youtube.com/watch?v=J_60hhYRvlo&feature=channel_video_title]   By Joe Mullich The era of “big data” has begun, and companies are pondering how to handle the massive mounds of information being produced at lightning speed. At the moment, many people feel big data is a big problem. In a 2010 survey by Bloomberg Businessweek Research Services, a large percentage of senior…

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BI Success From Dicey Thinking from Guy Kawasaki

[view:https://www.youtube.com/watch?v=h-wDAQ3qPq0] By Joe Mullich When business intelligence projects fail, it is often because of poor planning: In a burst of excitement, someone at the company rushes ahead with a BI initiative without considering whether it meets the organization’s needs or if anybody wants to use it. Guy Kawasaki, the renowned venture capitalist and author of…

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Taking Control of Your Company’s Social Media

[View:https://www.youtube.com/watch?v=FEsFZmoaSpg] This week’s BI TV episode features Loic Le Meur of Seesmic. Seesmic is a social media management company that helps businesses track and improve their social media presence. Loic shares his social media business philosophy with Bruno, including tips on maximizing your company’s presence online and why sheer numbers of friends, fans and followers…

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Tracking Fitness Goals, Changing Lives

This week Bruno Aziza talks with Jason Jacobs of Runkeeper. Runkeeper is an exciting app for mobile phones that assembles and tracks all of your fitness data and allows you to analyze progress and get in shape. The features are pretty sophisticated and even include route suggestions, sharing your progress publicly and voice “coaching” that…

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Goals And Contracts: Best Practices for Weight Loss

For many people, deciding to lose weight is nothing more involved than a decision to do so.  Losing weight and actually keeping it off can be an almost impossible feat for most people without proper planning and maintenance.  In the latest episode of BI TV, Dr. Ian Ayres proposes a plan that doesn’t obsess with…

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