Gaining Insights On Your Competitors With Competitive Intelligence

[View:https://www.youtube.com/watch?v=rDkhNXx14ok] In order to be successful in business, companies generally need to study what their competitors are doing.  But how many companies use competitive intelligence? Bruno recently sat down with Michael Sandman to discuss what competitive intelligence is.  During this interview, we learn that competitive intelligence isn’t just measuring competitors’ revenues, investments, etc.  Competitive intelligence…

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Using Big Data To Save Consumers Money

[View:https://www.youtube.com/watch?v=xso6BFN87NI] Have you ever asked a fellow passenger how much they paid for their airline ticket, only to find out they paid less money and bought it after you did?  Oren Etzioni did, and he was less than pleased with the answers he received.  Instead of getting mad however, he got even and started Farecast…

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Tracking Personal Data And Applying It To The Enterprise

[View:https://www.youtube.com/watch?v=hOC7mwOZomg] Self-tracking and personal analytics are areas of data collection that have seen tremendous growth over the past few years.  This growth has spurred new companies such as Quantter that seek to aid individuals in the data collection process.  Bruno sat down recently with Denis Harscoat, the Co-Founder of Quantter, to get his take on…

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Actions, Transactions , And Reaction: Talking Social Media Measurement With Brian Solis

[View:https://www.youtube.com/watch?v=495gRo9kxe0] Today is Social Media Day, and we are excited to share our interview with Brian Solis.  Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage!  He is also a principal at the Altimeter Group, an advisory firm dealing…

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How PEMCO Uses Social Media Tools And Relationship Metrics To Improve Customer Service

[View:https://www.youtube.com/watch?v=rcMExljIeH4] How do you sell a product that nobody wants to buy and when they buy, hope they never use it?  While this sounds like a very tough sell, PEMCO Insurance does it very well.  What’s the secret to the company’s success?  Rod Brooks, VP & CMO discusses with Bruno about how PEMCO employs social…

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Analyze Your Tweets: The New Analytics Tool For Twitter

[View:https://www.youtube.com/watch?v=1Zko-gy33S8] Recent estimates state there are 175 million registered users of twitter and 140 million tweets sent each day.  These are daunting numbers, especially for individuals and brands looking to measure their impact on twitter.  There are many tools out there, but none that query from Excel.  That has now changed with the release of…

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Strategic Business Intelligence Insight From A Top Information Manager

[View:https://www.youtube.com/watch?v=smvkaNhfzL4] In this latest episode of BI-TV, Jeff Huckaby, a recent recipient of the Information Management top 25 Information Managers award, sits down with Bruno and shares success stories as a BI Supervisor at Pilot Travel Centers.  Pilot Travel Centers is one of the largest privately-held companies in the US with revenues of over $18…

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Volkswagen's Incredible Turnaround: Losing Market Share To Market Leader

[View:https://www.youtube.com/watch?v=zLZMGJIZz2I] Osmair Garcia, Corporate Controller & Strategy Director at Volkswagen Brazil, discusses how important metrics are to developing a successful strategy and how essential a good strategy is to profitable business.  Watch as Osmair shares the crucial steps taken to turn a division of Volkswagen from losing market share to being one of the most…

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How Northwestern Mutual Uses Data To Make Smart Investments

[View:https://www.youtube.com/watch?v=hnNSJaH1Y0A] Today Bruno sits down with Bethany Rodenhuis, VP of Corporate Planning at Northwestern Mutual.  With $167 billion dollars in assets and 21 billion in revenues, Northwestern Mutual is the #1 individual life insurer in the United States.  Bethany shares her experience decomposing metrics, learning what drives them, and how sensitive they are to change. …

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SIBOS Recap: Innovation In Banking On The Rise

[View:https://www.youtube.com/watch?v=aQmrUbmKtYo] In the latest episode of BITV, we get a recap of the SIBOS conference in Amsterdam.  Highlights include trends to watch in financial services and an overview of previous banking interviews with BITV. Watch the Luup video from Sibos Watch the interview with Karen Cone Watch the interview with Brett King Join the BI…

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