Using Social Media To Customize The Consumer Experience

[View:https://www.youtube.com/watch?v=P6uENG-JVdE] This week Bruno sits down with Bernie Brennan, co-author of Branded!  How Retailers Engage Consumers with Social Media and Mobility, and discusses how the customer has been put in the driver’s seat when it comes to retail shopping because of their unprecedented access to vast amounts of data.  Bernie’s mission when he wrote the…


Studying Analytics In Your Sleep

[View:https://www.youtube.com/watch?v=5KiTHR4uv6c] When you wake up in the morning, do you feel refreshed or are you constantly tired?  There are a number of companies working on analyzing sleep quality, and this week we talk with Ben Rubin, CTO and Co-Founder of Zeo.  Because Zeo has been tackling this problem for some time, they have amassed the…

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Tracking Personal Data And Applying It To The Enterprise

[View:https://www.youtube.com/watch?v=hOC7mwOZomg] Self-tracking and personal analytics are areas of data collection that have seen tremendous growth over the past few years.  This growth has spurred new companies such as Quantter that seek to aid individuals in the data collection process.  Bruno sat down recently with Denis Harscoat, the Co-Founder of Quantter, to get his take on…


Actions, Transactions , And Reaction: Talking Social Media Measurement With Brian Solis

[View:https://www.youtube.com/watch?v=495gRo9kxe0] Today is Social Media Day, and we are excited to share our interview with Brian Solis.  Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage!  He is also a principal at the Altimeter Group, an advisory firm dealing…


Using Social Media And Analytics To Help Build Communities

[View:https://www.youtube.com/watch?v=–UosLwh9DU] How do you build a community with social media?  We sat down with Marcelo Calbucci, founder of Seattle 2.0 and a prominent figure in the startup community.  Marcello shares insights with Bruno on becoming a resource for the startup community through blogging at first, and eventually spreading to Facebook and Twitter.  They also discuss…


How Klout Is Using Analytics To Measure Social Media Influence

[View:https://www.youtube.com/watch?v=SuSBxUzi1ic] What’s your Klout?  By now you may have heard of the social media scoring company, but how do they measure influence?  We recently sat down with Dave Mariani, VP of Engineering at the rapidly growing firm.  Dave has a history of working with big data, and is right at home with Klout.  Dave discusses…


Robert Scoble Interviews Bruno As He Showcases Analytics For Twitter

[View:https://www.youtube.com/watch?v=VdMY3xqLd84] Robert Scoble turned the camera on Bruno after the BITV interview.  Watch as Bruno gives a demo of Analytics for Twitter for Robert! Scobleizer page See the BITV interview with Robert Scoble Learn about Analytics for Twitter Join the BI TV LinkedIn Group to stay up-to-date with all the new releases Follow BI TV…


Analyze Your Tweets: The New Analytics Tool For Twitter

[View:https://www.youtube.com/watch?v=1Zko-gy33S8] Recent estimates state there are 175 million registered users of twitter and 140 million tweets sent each day.  These are daunting numbers, especially for individuals and brands looking to measure their impact on twitter.  There are many tools out there, but none that query from Excel.  That has now changed with the release of…

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Strategic Business Intelligence Insight From A Top Information Manager

[View:https://www.youtube.com/watch?v=smvkaNhfzL4] In this latest episode of BI-TV, Jeff Huckaby, a recent recipient of the Information Management top 25 Information Managers award, sits down with Bruno and shares success stories as a BI Supervisor at Pilot Travel Centers.  Pilot Travel Centers is one of the largest privately-held companies in the US with revenues of over $18…

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How Northwestern Mutual Uses Data To Make Smart Investments

[View:https://www.youtube.com/watch?v=hnNSJaH1Y0A] Today Bruno sits down with Bethany Rodenhuis, VP of Corporate Planning at Northwestern Mutual.  With $167 billion dollars in assets and 21 billion in revenues, Northwestern Mutual is the #1 individual life insurer in the United States.  Bethany shares her experience decomposing metrics, learning what drives them, and how sensitive they are to change. …