Using Social Media To Customize The Consumer Experience

[View:https://www.youtube.com/watch?v=P6uENG-JVdE] This week Bruno sits down with Bernie Brennan, co-author of Branded!  How Retailers Engage Consumers with Social Media and Mobility, and discusses how the customer has been put in the driver’s seat when it comes to retail shopping because of their unprecedented access to vast amounts of data.  Bernie’s mission when he wrote the…

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Developing Relationships Across Consumer Channels Using Business Analytics

[View:https://www.youtube.com/watch?v=Tp6G9np_Ah0] The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing.  Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses with Bruno how consumer oriented industries are leveraging social media and mobility with existing channels;…

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