For many people, deciding to lose weight is nothing more involved than a decision to do so. Losing weight and actually keeping it off can be an almost impossible feat for most people without proper planning and maintenance. In the latest episode of BI TV, Dr. Ian Ayres proposes a plan that doesn't obsess with what you eat, but setting goals and contracts that hold people accountable. Dr. Ayres and Bruno Aziza discuss the use of layers of accountability to create effective incentives that relate not only to weight loss, but to your business as well. Learn more about the compelling book The $500 Diet, the third interview in the three part series with Ian Ayres.
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