Tim O'Reilly, founder and CEO of O'Reilly Media, Inc, predicted years ago that data collection would change the traditional model of business intelligence. Now, collective intelligence, automation and algorithms are the heart of competitive advantage. Mature data applications work in real time, from mobile devices telling you where to get good Chinese food to complicated retail buying applications making automated purchases for international chains. Also, considering a mashup of data to supplement your own might be a major benefit to your company...perhaps could even save you $30M!
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