How Mandarin Hotel Implements Its Unique Customer Loyalty Strategy


How Mandarin Hotel Implements Its Unique Customer Loyalty Strategy

Winning Customer Loyalty via Personalization  - An international luxury hotel chain with award-winning customer service built its personalized approach on top of a mountain of clean, actionable data. But it's how the data is collected, shared and turned into a customer experience to meet each guests' needs that makes it so noteworthy. Learn about the CIO's technology tactics and challenges to make it happen.

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