Measuring Your Marketing

How do you know where to invest your marketing dollars, how much to invest, and if you are getting a good return for that investment? I just read “Marketing and the Bottom Line” which covers these topics and stresses the importance of measuring the impact of your marketing. Among other things, it has a great…

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Organizational Change Management

For the last month or two I have been working on a project that has started to see the light of day, at least within Microsoft. It’s all about reorganizing part of the company to give more control an ownership to subsidiary managers while creating some global consistency. This has gotten me to learn more…

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The Future of Marketing (is here now)

I just read three interesting marketing-related articles at www.strategy-business.com:  The Future of Advertising Is Now: http://www.strategy-business.com/press/article/06204 Beyond Brand Management: http://www.strategy-business.com/press/article/06205 Growth Champions: http://www.strategy-business.com/press/article/06206 The interesting thing that I got out of these articles was how aligning marketing activities to the agenda of driving growth for a company seems to have been a foreign concept to…

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Sun-Tzu and the Art of Business

I just did quick read of Sun-Tzu and the Art of Business and got some great points to keep in mind regarding competitors in business: Know yourself, know your competitors, and know your market Think clearly and act decisively, giving clear guidance and ownership   Lead with character and examples, not just words Attack competitors…

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Business Acumen

I just read a good article at Strategy-Business.com called Sharpening Your Business Acumen. It gives examples of GE, BP, Apple, and others and talks about “linking an insightful assessment of the external business landscape with the keen awareness of how money can be made — and then executing the strategy to deliver the desired results.” Of course,…

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I've got a new job: Leaving the MTC, joining Windows Live!

I am moving to the MSN / Windows Live team! I have been working with the Microsoft Technology Centers for a few years now, and have been focused on the “enterprise” customer space for my entire 12 years here at Microsoft. So, it’s time to move. I am joining a group within MSN that does…

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Executing on your Sales Strategy

I just ran across some interesting information that may help someone out there execute on their sales strategy.   The Prime Resource Group lists some common challenges people face, which are: Our marketing strategy message is poorly executed and becomes highly diluted by the time a customer hears it. Our customer is missing the connection between…

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Customer-Sensing Capability Systems

You may have heard of this as Expert Systems, Decision Support Systems, Customer-Management Systems (CRM), and probably a dozen others.   I just read an interesting article on Strategy+Business about “customer-sensing capability”, which is the “organizational capacity to differentiate customers, detect their needs, tailor information and offers for them, and ultimately develop products and services…

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What’s in a good business plan?

As I spend Friday night watching The Magnificent Seven, which is based on the Seven Samarai I got to thinking about business plans. OK, they’re not related to business plans, but whatever.   I was recently reading an article at Strategy+Business.com called “Our 10 Most Enduring Ideas” and “Execution: The Discipline of Getting Things Done”…

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Leading & Motivating Others the Dale Caregie Way

Tonight on http://www.tailrank.com/, a link to “A Guide to: How to Win Friends & Influence People” came up on and it covers the entire book by Dale Caregie, and specifically also covers Leading and Motivating Others. See the link for details, but the general idea is: Begin with praise and honest appreciation.  Talk about your own mistakes…

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