Social Advertising

Recently, I’ve been focused on looking into Social Advertising, which I define as advertising that helps an advertiser’s social media marketing efforts. Please let me know if you have some great examples of paid advertising that used social media in some way, plus the ROI to prove that it was successful. The reason I ask…

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17 Years at Microsoft: A few of the fun experiences

It’s May again, which means I’ve reached another anniversary at Microsoft. I’ve been working here for 17 years and I’m still having a great time! Two years ago, I explained some of the skills I’ve gained and roles I’ve had after 15 years at Microsoft. As my resumé/CV shows, I’ve been in a global sales…

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Learn about more technologies for marketers at MIX11

What new technologies can you use for your marketing efforts or business solutions? That’s a big question, but one that the MIX conference is good at covering. I’ll be there learning about the latest and greatest technologies, so if anyone wants to meet up, just contact me via Twitter at @BrianGroth. I’m happy to discuss…

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Technologies for a Marketing Technopologist

(I am reposting this from my main blog since it is relevant to Microsoft technologies) While there’s an endless supply of technologies that can be used to engage and entertain your target audience with your online marketing, there are a few that are more important than others. Here are a few that I suggest today’s…

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