Demystifying Technology (aka, you’re in marketing and not a geek)

Demystifying Technology (aka, you’re in marketing and not a geek) My day job at Microsoft is to roughly solve business and marketing needs with technology. Since I often add advertising, branding, and social media blog entries, I wanted to highlight the following articles that are a bit closer to my day job: Cloud computing and…

0

SharePoint for Marketers (a high-level overview)

Microsoft SharePoint 2010 makes it easier to work together and  Eweek.com has a great summary of SharePoint 2010, which is an important product for marketers for the following high-level reasons: Make Better Decisions: Connect it to your line-of-business applications to pull out just the information that your marketers need, such as your available budget. Share:…

0

Deep Zoom and Photosynth for Marketers

There are a variety of technologies that Microsoft has that marketers and advertisers are often not aware of that can be used to create great online consumer experiences. Two of these are Deep Zoom and Photo Synth. Deep Zoom allows the user to drill into close-up details within a very large photo. The entire photo…

0

Windows Azure For A Marketer

My role at Microsoft requires that I understand the capabilities that our technology provides for marketers. Lately, I’ve been discussing Windows Azure with a few customers (advertisers) and partners (creative agencies). Feel free to follow me on Twitter (@BrianGroth) where I share tidbits about these and other technical capabilities. There are quite a few technical…

0

What is Brian Groth’s Job? Marketing + Tech + Advertising?

I finally took the time today to explain my job as Director of Consumer & Online Global Account Programs. Roughly it is: I try to explain the capabilities of new technologies to marketers in terms of customer reach, growth, and engagement for their brands. The trick is to explain what various technologies can do in…

0

Marketing Must Control Its Technological Destiny

Microsoft likes to stick to a few specific titles like Program Manager, Product Manager, and so on. Technologist isn’t one of the main ones – I’m not even sure if HR “allows” it anymore. However, in 1996 my title was Technologist. I was supposed to educate our small team at HQ on all Internet-related topics…

0

Social media is not about a campaign

This one is interesting enough that I am repeating it from my Brian Groth and Social Media blog… Loic Le Meur presented at AdTech last week and his presentation is certainly worth watching. I met with him later in the day and he repeated a few points from his speech, including the idea that social…

0

Great source of Social Media info

http://www.slideshare.net/socialmediachannel This is the Social Media Channel on Slideshare.net that I just learned about on a webinar that Slideshare is currently running. I know this is a resource I’ll refer to often when needing ideas, data points, or contacts involved in social media.

0

Establishing my brand

I am working to establish my name on the Internet, which is an important step when working in social media since it begins with real people making connections with other real people, then listening and engaging. From that you can start discussing products and brands. I have www.BrianGroth.com, twitter.com/BrianGroth, e-mail at BrianGroth@hotmail.com, this blog, briangroth.wordpress.com,…

0

Social Networking and Windows Live

The number of social networking services that Windows Live embraces is just amazing.  Read how Windows Live keeps your online updates together in one place for you. At my Social Media blog, I explain what Microsoft and Social Media have to do with each other, at least from an advertiser’s point of view. On this…

0