Social is part of a brand strategy

I often discuss brand strategy with people and since I also focus on social media, I usually end up explaining my point of view regarding how social media can be used as part of an overall brand strategy. I’m happy to say that we (Microsoft) are now going public with this point of view. Keith…


Using IFTTT to Curate Content

I write this blog post to share my experiences to curate content for my Tumblr account with the “If This, Then That” service. I use the service to repost items from Twitter, Google Reader and the Microsoft Advertising blog. However, I apply some logic to what gets posted to my Tumblr account and I add…


My Favorites from TechFest 2012

Checking out the latest and greatest technologies is one of the coolest things I get to do at Microsoft. Not that it’s really part of my job, but since I love new tech, I make a point to try and keep up. One of the great ways to keep up is by attending the annual,…