I’m very excited about this “landing page” – -on May 1st we are
going to be kicking off a World Wide ad campaign for Visual Web
Developer 2005 Express Edition. The ads will run online in 29
markets World Wide and the “call to action” is this landing page.
We are trying something new and edgy with the ads — they are
“superhero” themed and they will be thematic. The first ad will
be very “Kavalier and Clay”
if you will (a must read if you haven’t) and has a very 1940’s/1950’s
superman esque feel to it. The second theme is “the guru” and is
more old anime styled with the “knowledgeable guru” giving his
superpowers to our young Web Developer.
Call it trite, call it kitsch, call it out of the box — call it
whatever you want, I personally love it. The image on /getvwd/
was taken from a frame of the ad. Once the ads are live I’ll post
links to them, but I’m super excited that Beta 2 is out and can’t wait
for everyone and anyone to give it a run. I think people will be
pleasantly suprirsed with the quality, functionality, ease of use, and
power of the product.