RANT: Personal Branding


Heather is talking about Personal branding — I think this is particularly interesting, but I’m not a believer in the phenomenon (I mean, search Google for “Personal Branding” — it is ridiculous).

I had the “good” fortune of hearing William Arruda  speak about building your own Personal Brand.  William is a great speaker, but his message was a joke.  The movement is an iteration on common sense.  Someone decided to put some formal rules and processes around this concept that has become popularized as EQ…  William gave it a new metric, but I can’t recall…

Here is my opinion — Personal Branding is important.  How you represent yourself to your peers, friends, co-workers, etc. is incredibly important.  It is a key attributer to individual success — what I don’t understand is how people can pay exorbitant amounts of money for Personal Brand consulting.  Come on people — as Dickie V would say, “are you serious!”  — By all means, make sure your social skills are top notch — realize that first impressions are very important, how you present and differentiate yourself are key.  I think Heather qualifies it well – you are a product, market yourself at all times… what is a Personal Brand?  A name given to you so they can charge you for consulting.  Just represent yourself well…


Comments (4)

  1. Androidi says:

    I have to agree, just read Heather’s blog on the subject few hours ago and half way i was thinking "Isn’t this common sense??", but then i pulled my earlier conclusion – that not everyone either have time for common sense or are a bit less equipped with it.

    I’m not sure where my common sense came, i’d like to believe it came from watching too much ST Next Generation, but i could believe that some percentage of common sense could come from genes, not too much though!

  2. Heather says:

    Agreed..I would never condone actually paying someone for "personal branding". It is common sense for many people. But with the large number of applicants I come across, I’m still seeing people that aren’t thoughtful in writing their e-mail, crafting their resume, etc. I think making a job change is a really personal experience for many folks and so they may not approach it the same way they would other things in their professional life.

  3. Exactly — I think you hit it dead on there..