10 Observations of an Engineer on a PR team

I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I’ve launched so many things before. (Admittedly, Bing.com/community ‘s technical launch was mine, but I was…


Why hackathons are not nonsense – or how a short term art salon/NaNoWriMo is pragmatically useful

View from coffee line, rockstar TEDActive barista making my drink 2011 . You learn a lot by watching the process! Thanks to a link from Dare Obasanjo, I was reading Scripting News ” Hackathons are Nonsense.” It’s a perfect nugget of thoughtful skepticism, where he notes that you won’t have a Julia Child movie about…


Notes from my PRMKTNG Camp group on social media and storytelling

I was privileged enough to act as one of the “camp counselors” yesterday at the PR+MKTG Camp hosted by Dan Greenfield  www.prmktgcamp.com . I shared my leadership spot for ” Blue team” with Patricia Vaccarino of Xanthus Communications, a veteran of the PR industry. After a wide-ranging discussion with the entire group, we agreed to focus…


Community Tip of the Day: Everything in Moderation

Let’s face it; everyone in America loves, but not in moderation. Fame? More of that. Money? Second heapin’ helping please. Cool gadgets? Yeah I have two phones but I need to get another one. Make sure it has an “i” or an “e” at the beginning, that’s more Web 3.0. But social media applications need moderation. And…

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