10 Observations of an Engineer on a PR team

I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I’ve launched so many things before. (Admittedly, Bing.com/community ‘s technical launch was mine, but I was…

0

Notes from my PRMKTNG Camp group on social media and storytelling

I was privileged enough to act as one of the “camp counselors” yesterday at the PR+MKTG Camp hosted by Dan Greenfield  www.prmktgcamp.com . I shared my leadership spot for ” Blue team” with Patricia Vaccarino of Xanthus Communications, a veteran of the PR industry. After a wide-ranging discussion with the entire group, we agreed to focus…

0