10 Observations of an Engineer on a PR team

I started writing these at the beginning of 2012, adding to them bit by bit as I looked back and thought about how different it was to launch Bing in 2009 sitting on the PR/marketing side vs. the engineering side, where I’ve launched so many things before. (Admittedly, Bing.com/community ‘s technical launch was mine, but I was…


Why hackathons are not nonsense – or how a short term art salon/NaNoWriMo is pragmatically useful

View from coffee line, rockstar TEDActive barista making my drink 2011 . You learn a lot by watching the process! Thanks to a link from Dare Obasanjo, I was reading Scripting News ” Hackathons are Nonsense.” It’s a perfect nugget of thoughtful skepticism, where he notes that you won’t have a Julia Child movie about…


In the summer that struggles to arrive, I struggle to blog

A lot of people I ran into this past 12 months talked about it – the great blogging struggle. Some of them, who have a more entrepreneurial or consultant bent, have managed to keep blogging steadily even while picking up responsibilities to their audience in Twitter and Facebook. I, as you can see by my…


Notes from my PRMKTNG Camp group on social media and storytelling

I was privileged enough to act as one of the “camp counselors” yesterday at the PR+MKTG Camp hosted by Dan Greenfield  www.prmktgcamp.com . I shared my leadership spot for ” Blue team” with Patricia Vaccarino of Xanthus Communications, a veteran of the PR industry. After a wide-ranging discussion with the entire group, we agreed to focus…