I’m writing this in the Chicago airport in the familiar happy post-conference exhaustion. Unlike my previous Blogher attendance, I was doing more booth babe/evangelism of a product than being a social media expert, and it was cool to see how folks have reacted to Bing. And I got into Chicago at the right time – luckily for me – to catch the Chicago appearance of Tara Hunt and the Whuffaoke crew at a meetup at The Coop, a Chicago co-working space.
The Coop Party – met some really cool local folks interested in creativity and design
The Whuffaoke crew parked outside The Coop.
What drivers see – the view behind Winnie the Winnebago above.
Tara Hunt,right, getting ready to rawk the mike at Whuffaoke
Blogher this year was a sold-out conference – and it sold out months ago. To help combat disappointment, they added “Lobbycon” and some additional registration spaces but I think we taxed the Sheraton to its limits. I tried to find a photo setup that was emblematic of Blogher and honestly, other people took better ones. See here for a stunning array of bloghers’ photos.
As mentioned, I wasn’t really free to roam too much, between presenting at the MicroSpa with some amazing women bloggers and working the booth. As part of our presenations about Search Overload and Bing, I met Devra and Aviva, cofounders of http://www.parentopia.com/ and authors of Mommy Guilt . I also got to meet Beth Blecherman of Techmamas. All of these women are presenters of great poise and grace and I learned a lot from watching them in our presentations.
Here’s me at the booth demoing video search:
I did see a panel moderated by Ponzi Pirillo, and featuring Kelly Russell-Donner, Kate from Sweet|Salty and Daniela Capistrano about Transformational Power of Blogging . It reminded me that blogging was about bravery and storytelling.Corporations could learn from the storytelling skills found in these “issue blogs.” If your brand packed as powerful a punch as discussions of babies dying and sexual assault, you wouldn’t need marketing programs.
I snuck away from the booth, leaving Nathan Buggia behind, to see one more session. Here’s Nate:
I’m always interested in learning more about search issues that cross all engines, and Vanessa Fox’s Advanced SEO session was fabulous – she is really great at adjusting the level of discussion for technically wonky and technically newbie audience members and really approachable. She was mobbed at the end. 🙂
Next year, Blogher turns 10 years old, and it will be a blow-out celebration in New York (and no doubt even bigger than this conference, which burst the Sheraton at the seams). See you there!