Salesforce.yawn

I've been traveling for a few days and am only now catching up on this week's news.  I was particularly interested in reading up what Salesforce.com and Google were up to.  what with all the noise about a some big announcement happening this week.  Phil Richardson said it best, I think.  What a big yawn.  There was nothing there...  less than nothing!  So Salesforce is now selling ads for Google.  How is that news?

Press coverage seems to indicate the press felt the same way:

InfoWorld:  Google, Salesforce miss the mark 

Quote:  "Zzzzzzzzzzzzzzz."  I laughed out loud at that one.

Associated Press: Salesforce.com to Help Google Sell Ads

[The deal] "represents a bit of a letdown from the high hopes raised by a May 21 story in The Wall Street Journal."

ZDNet: Salesforce.com and Google team up on AdWords–that’s all

Technorati tags: Salesforce.com, Dynamics CRM