Oslo Elevator Pitch


One of the big challenges for me has always been coming up with a short and sweet elevator pitch for our offering, but recently Don Box and Doug Purdy have done just that on their respective blogs.

http://www.pluralsight.com/community/blogs/dbox/archive/2008/09/06/oslo.aspx

http://douglaspurdy.com/2008/09/06/what-is-oslo/

Life is getting exciting around here as we prepare to show the world what we’ve been working on for the very first time at PDC. Dev, test and PM have been working hard on the bits and the management team has been pouring over the presentations and marketing plan to make sure present the best possible picture of our product. Soon everyone will get a chance to peak behind the door!

Comments (2)

  1. I read Don and Doug’s posts and find myself still scratching my head. OK, so I’m a total technodolt and I understand that this tool is highly technical. That’s all the more reason why you need to come "up with a short and sweet elevator pitch."

    Depends who you’re talking to. If you’re speaking to someone who is highly technical, you can create a compelling intro with technical terms.

    However, if you’re pitching to everyday people, you need to use everyday words… "real" English.

    Think: "How would I explain this to my Grandma so she can understand and repeat what I do in her own words?"

    Also, think in terms of what the end user is getting. Don’t talk processes, don’t talk about what’s "in" the tool or how it’s made. Think about end results and the key benefit.

    It’s not easy, I know. I wrote a guidebook on the topic, so if you’d like help putting yours together, I’d be glad to help.

    I look forward to hearing your intro!