AzureCAT – Technical Customer Profiles

Last Updated: 4/12/18

Over in this blog post, we mentioned why we're named AzureCAT:

CAT stands for “Customer Advisory Team.” We work with customers who act as feedback Advisors back to our product teams, by working on engagements with those customers and building ground-breaking solutions!


While we help customers architect those solutions, we learn a ton in the process! And so we want to share those customer architectures with you. We call these technical customer profiles (TCPs).

This blog lists out the SQLCAT and AzureCAT TCPs. These are customer architectures from engagements led by our CAT and CSA (Cloud Solution Architect) teams. They are journeys into architectural design decisions that led these customers into highly successful solutions.


    Service Fabric:

    1. ABBYY
    2. Alaska Airlines
    3. BMW
    4. Citrix
    5. D+H
    6. Digamore Entertainment
    7. FunRock
    8. Honeywell (new; published on 3/20)
    9. Info Support & Fudura - Case Study | Blog
    10. Mesh Systems
    11. P2ware
    12. Proactima Solutions
    13. Quorum Business Solutions
    14. Schneider Electric
    15. SiriusIQ (new; published on 4/12) - Case Study | Blog
    16. Societe Generale and Qarnot Computing
    17. TalkTalk TV
    18. Wolters Kluwer


    SAP to Azure:


    SQL Server:

    1. BNW Consulting + Large Australian Energy Company
    2. Bwin


    Each customer profile includes the following sections (mostly):

    1. A brief description of the company and their general business
    2. A deeper dive into the product or service that they are developing.
      1. If applicable, a look at the previous architecture of their service.
      2. Any requirements, weaknesses, or obstacles they wanted to fix by re-architecting their solution.
    3. An overview of their new architecture on a given service (such as Service Fabric).
      1. The specifics of how they implemented that architecture.
    4. How that service fits into their other services and technologies used to build their system.
    5. A summary that concludes with the benefits gained from the new architecture.


    Leave us a comment if anything is helpful, or if you have a question. Thanks!

    - Ninja Ed


    See Also


    Azure CAT Guidance

    "Hands-on solutions, with our heads in the Cloud!"


    Comments (12)

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    3. Nadav says:

      Thanks for sharing the useful learnings!

      1. My pleasure, Nadav. Let me know if you have any questions!

    4. UPDATE: I added two new TCPs… D+H and Wolters Kluwer. Both are in the Service Fabric category.

    5. We added two new customer profiles for the Ignite event: ABBYY and FunRock!

    6. Added the new Alaska Airlines profile!

    7. Added the new technical profile for Societe Generale and Qarnot Computing!

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