How to build a sales force with an Ironman attitude

An Ironman event comprises of a 3.8 km swim, 180 km on a bike and a 42.2km run. Written like that, it’s a straightforward statement, but to complete one requires commitment and the right attitude. What’s described above is the same as what goes on in your business. Let’s say you have a target of $5mAUD…


Sales Psychology

Over the last 6 weeks I have had the privileged of chairing 10 separate sales meetings for different sales organisations. Some of these have been in smaller organisations and others have been with global sales organisations of large international businesses. What’s interesting is that in every case, when a sale is won there’s been no shortage of…


Should Partners use a marketing agency?

‘Should I use a marketing agency?’ is a constant question that partners ask themselves. The answer should be that it’s not a black and white decision on whether to use an agency and it depends on what you plan to use the agency for. In my role of working closely with partners I have seen…


Marketing a profit centre – Is that possible?

Revenue marketing is something that CEOs have begged for and marketers dreamed about for years, but the inability to track customers all the way from media through to purchase meant that it has often been nothing but a pipedream.  This is becoming more and more achievable with the web tracking and automation tools available to…


Guest Blogger – Greenhat: What’s the Problem with Marketing Automation?

Guest Blogger: Daniel Tolliday  | Content and Inbound Manager  |  www.green-hat.com.au Many marketers are using marketing automation solely as a platform to send campaign emails – but there’s much more to it. Automation platforms can drive systemised lead nurturing, lead conversion, lead routing as well as personalising the customer experience. But many marketers are just sending ‘smart’…


Why a defined value proposition is vital to marketing success?

  Ultimately, customers are looking for solutions that will give them competitive advantage and drive additional revenue for their businesses. Accordingly, they want to hear how what you offer will contribute to that. Whilst Microsoft’s products may answer a particular customer pain point, a customer can often buy a Microsoft solution from a number of…


Off and Racing: Marketing hacks to the best marketing content on the Microsoft Partner Network

Microsoft Partner Network is home to a truck load of content and resources – save time writing copy, designing artwork from scratch and leverage pre made copy blocks, web graphics & marketing assets available for all Partners within the network.  These resources are intended to support Microsoft Partners in customer marketing and sales activities, the modular content was created for easy…


Want to participate in Social Marketing and Selling? No time to create content? Help is on hand….

If you, like other Microsoft Partners, understand the value of social marketing and selling but simply don’t have the time to create unique content, then we may be able to help. SocialPort, from rFactr, is social platform that enables you to deploy content, created by rFactr and paid for by Microsoft, to multiple different social…

1

Australia’s Opportunity to Innovate

Small to medium-sized enterprises (SMEs) are the backbone of the Australian economy, generating seven in every 10 private sector jobs. These businesses are also at the core of the Microsoft Partner Network with 69 per cent of our partners employing 20 employees or less. At the same time, our Partner Network brings technology solutions to…