How to find your own IP

In the technology community we deal in IP every day, and lawyers become very wealthy off the back of ongoing patent wars, but there’s another type of IP that would help us all to be more successful if we understood it better: the unique way in which we each do business. It’s one of the…

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Guest blog: The shifting B2B marketing landscape - then v.s Now

This blog provides some insights into just some of the content being presented during the Modern Marketing track at APC 2016. Read the article in full here and be sure to check out the track for content to keep your marketing relevant and up-to-date. As we know, savvy, self-educating buyers, social media and ever-advancing technology have…


Guest blog: Resourcing your marketing function: the WHO and HOW

The Modern Marketing track at APC will cover an array of exciting and relevant topics that every Business Leader and Marketer should be aware of including content, social media, strategy, resourcing and analytics. This blog is a summary of the article on Mogrify’s website which is focused on the session “To hire or not to…


Should Partners use a marketing agency?

‘Should I use a marketing agency?’ is a constant question that partners ask themselves. The answer should be that it’s not a black and white decision on whether to use an agency and it depends on what you plan to use the agency for. In my role of working closely with partners I have seen…


To do Tele or not to do Tele – That is the question…

Over the last couple of months, I have been asked by a number of partners if I think Telesales is a worthwhile marketing activity. Straight forward question, which requires a complex answer. I have some strong opinions and some proof points, but I would love to hear your experiences and best practices. First, let me…


Marketing transformation: Where do I start, oh, where do I start?

  Disclaimer:  This blog reflects the Microsoft journey in digital marketing transformation.  Don’t assume that everything that we have done and tested will be a 100% applicable to your business.  Test and measure in your own business to define your strategy.   Microsoft has been doing marketing for the last 30 years to varying degrees…

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Guest Blogger - Greenhat: What's the Problem with Marketing Automation?

Guest Blogger: Daniel Tolliday  | Content and Inbound Manager  |  www.green-hat.com.au Many marketers are using marketing automation solely as a platform to send campaign emails – but there’s much more to it. Automation platforms can drive systemised lead nurturing, lead conversion, lead routing as well as personalising the customer experience. But many marketers are just sending ‘smart’…

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Why a defined value proposition is vital to marketing success?

  Ultimately, customers are looking for solutions that will give them competitive advantage and drive additional revenue for their businesses. Accordingly, they want to hear how what you offer will contribute to that. Whilst Microsoft’s products may answer a particular customer pain point, a customer can often buy a Microsoft solution from a number of…

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Off and Racing: Marketing hacks to the best marketing content on the Microsoft Partner Network

Microsoft Partner Network is home to a truck load of content and resources – save time writing copy, designing artwork from scratch and leverage pre made copy blocks, web graphics & marketing assets available for all Partners within the network.  These resources are intended to support Microsoft Partners in customer marketing and sales activities, the modular content was created for easy…

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