The customer purchase experience is your greatest point of differentiation when it comes to winning sales and driving customer loyalty. Who delivers the purchase experience that customers want? Challengers.
Challengers teach their customers something new, something that challenges the way they think about their business. They compel customer action by creating the business case for change and lead customers to their solution. By having a customer mindset and putting customers at the center of every interaction, Challengers have more loyal customers that buy more frequently, with fewer discounts, and will refer you to others.
I am pleased to invite you to participate in the Becoming a Microsoft Global Challenger course. Throughout this course, you’ll develop skills and use tools and resources to create surprising insights that help your customer make money, save money, or mitigate risks. Using these Challenger skills, you can accelerate digital transformation and business performance.
The course is entirely online and available on your PC, tablet, and mobile phone. As you join other participants across the globe, expect to spend approximately 2 hours each week for 6 weeks learning through videos, activities, and assignments.
Every week, new content will become available for you and you’ll have 3 weeks to complete it to get full credit. Every task and assignment you complete will credit you with points.
- Register for the January 15, 2018 delivery: registration closes on Friday, January 5, 2018
- Register for the January 29, 2018 delivery: registration closes on Friday, January 19, 2018