Road to APC: MOQdigital dives deep into digital and learns from experience

In this week’sRoad to APC’ partner profile series, we take a closer look at MOQdigital who was named Australian Country Partner of the Year who is deeply engaged in the digital transformation initiatives of their customers, and are contributing more broadly to the innovation fabric of Australia.

Each engagement in a vertical sector provides an opportunity to dive a little deeper into digital transformation and then stand on the shoulders of experience.

MOQdigital CEO Nicki Page explains; “We know that if we go deeper into a vertical we have more success.” But she explains that sectoral success can also be replicated in adjacent markets.

The company for example leveraged its success with a solution developed for healthcare, into dental, then across to construction and engineering. “Yes, there’s a bit of customisation that needs to happen with that, but the beautiful thing is it’s not too much.

“We’ve got the core IP that we can now customise to different scenarios.”

So, after developing a global solution for a leading dental insurance provider, the insights and expertise gained in that engagement were leveraged when working with construction and engineering company Laing O’Rourke.

Working with Microsoft’s IoT team and the client’s internal innovation group MOQdigital developed and rolled out an Azure based solution and a ‘smart hardhat’ that collects data to reveal the health of the worker in order to allow management to take immediate action to prevent heatstroke or hypothermia.

Laing O’Rourke is now looking at other areas where cloud based IoT solutions could be deployed - managing plant on site, or optimising interactions between ground crews and plant.

MOQdigital’s extensive understanding of cloud solutions also allowed it to work with Brisbane Airport Corporation on a complete overhaul of its storage systems, and a migration of key administrative functions to the cloud to reduce complexity.

It also worked with accounting and consulting business BDO on a transformation of the IT service delivery model with a number of services transitioned to the Azure cloud. The project was intended to help rein in technology costs and build greater resilience into the core computing infrastructure. In just the Brisbane office, software licensing costs were reduced by $100,000 a year.

The success of its clients in transitioning to a more digital model and leveraging the capability of the cloud is also reflected in MOQdigital’s own success.

In the first half of 2016 the company’s cloud business soared by triple digit growth compared to the same period a year earlier.

That success says Page comes from” Always listening to the customer, thinking differently and going above and beyond to add value. It’s about driving those outcomes for customers, solving their business problems. Everybody is looking for faster and smarter ways to do business nowadays and we can help them with that.

“Our job at MOQdigital is to help them bridge the gap between the challenges that they have every day and which vendor to choose and which technology to choose. It’s about us being the trusted partner that thinks outside the box to get them the result they need.”

Partners who are interested in attending the Australian Partner Conference can register here.


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