Over the last three months, I have written about marketing transformation in the blogs: No silver bullet for Marketing, Marketing transformation: Where do I start, oh where do I start? and most recently Content, content – We need content!
I am often asked to talk about the process we followed over the last two years in evaluating and fundamentally changing how we do marketing to our small business customers. We have produced this short video in response.
As always, please remember that every market is different. Our intent is highlighting the need to ask tough questions, rather that suggesting that Microsoft's strategy is a "one size fits all".
I hope that this video will inspire you to ask the tough questions and face some of the tough realities.