A critical element of growing a profitable business with cloud services is evolving your marketing strategy. Increasing the volume of leads isn’t enough, ensuring you’re investing time on the right opportunities is also key to success. By the time customers engage with a potential vendor they have already conducted significant research and are well-educated on what they need and want. In addition, with budgets shifting from IT into the hands of the line of business managers, prospects are less likely to be looking for a technical solution and more likely to be searching for a solution to a business issue.
By engaging effectively with these “self-educated” prospects you can increase your close rate and shorten your sales cycle. How do you ensure that they find you as they are searching for a resolution to their business problem? How do you incorporate social and digital marketing effectively to engage customers early in their buying cycle? How do you position yourself as a thought-leader and differentiate yourself from the competition?
We have teamed up with Melanie McKinney from Carpe Diem to bring you a full-day “New Marketing” workshop, the output of which will be a high level action plan to rethink your marketing. Melanie and the Carpe Diem team have worked with a number of Microsoft Partners successfully enabling them to increase their lead generation by changing their approach with social and digital methods.
Spaces in these workshops are limited so make sure you sign up today. The cost to attend is $75 per seat (incl. GST):
You will need your Microsoft Partner Network login to access the details via the URLs above and sign up. If you’re not yet an MPN member take a look at Jack Pilon’s blog post on MPN 101 which highlights the benefits and how to sign up. If you are already an MPN member and having problems with your login you can reach the Regional Support Centre on 13 20 58 (option 2, 4, 1). If you have any further questions please email firstname.lastname@example.org.