At APC 2014 we focused not only on the strategy and opportunity in the year ahead but also on the transformation required to drive growth and profitability in a cloud-first, mobile-first world. To be profitable in this new era it’s critical to evolve our approach to areas of the business such as sales, marketing and HR. For example, we know that with cloud solutions the buyers journey has changed significantly and that building a marketing engine that drives a high volume of self-educated prospects is key.
Following on from their sessions at APC, Bruce Rasmussen and Melanie McKinney from Carpe Diem Consulting are running 2 workshops in Melbourne on October 15th focused on evolving your approach to sales and marketing specifically. More details are included below.
Engaging early – disrupting buyers – and starting new buyer journeys – We will show practical examples of how organisations of all sizes are researching and presenting disruptive insights to customers – thus engaging much earlier, certainly well in advance of any competition.
Are you using New Marketing to soar to higher results? – So what’s the secret to this New Marketing success? During this session we will outline the New Marketing techniques, and will offer practical advice to attendees on how they can adopt New Marketing techniques to achieve better results.