Business Development Training for Microsoft ISV Partners

Get Ready for Business as a Service Training!

During APC I had many chats with a lot of you around Microsoft Azure, you told me as an Independent Software Vendor (ISV) that you are excited and some of you shared your stories with me how you are engaging with Cloud services.

However a number of your also told me there are still some challenges out there.  I am happy to let you know that I was listening and to help overcome the challenges of the Cloud, we have designed a one day Get Ready for Business as a Service training for ISV.

The training will help you understand and develop the right business model for your market.

Get Ready for Business as a Service training has been designed based upon best practices, latest industry insights and real life experiences from more than 120 Cloud business enablement engagements with IT providers. It is a step-by-step practical training, delivered with close consideration to the market(s) in which ISVs are operating.

The training was developed on the basis of interviews with 24 ISVs of different maturity levels and sizes. The program follows the WHY, HOW & WHAT model. The goal of the training is to support ISVs in entering and growing the business in the emerging Cloud marketplace.


  • Welcome & Introduction
  • The world has changed – How is the devices & services boom fuelling the Cloud market
  • Identifying potential customers – Through understanding their buying behaviour
  • Brain Power Session #1
  • Lead is King - Generating the demand in a traditional and non-traditional way
  • Wake up your hunters and align your Sales organization
  • Cloudonomics – How numbers change when running a Cloud vs Traditional business
  • Brain Power Session #2
  • Application monetization - Good practices of building and running a SaaS business
  • Takeaways for a successful journey to the Cloud

Cost: No fee is charged for attending the training. A light catering will be provided.

Date & Time: Tuesday 23rd September.  9:00am – 5:00pm

Location: Saxons Sydney Level 10, 10 Barrack Street

REGISTER NOW to secure your seat.

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