Microsoft Announces Changes to its Distributor Line-Up in Australia

Posted on behalf of Renee Gamble, Microsoft Australia OEM Director

As Microsoft transforms around our devices and services strategy, there are times when we will need to realign our channel model to best match the needs of our customers, partners and the evolving market landscape.

Today we are announcing a new chapter in our relationship with computer component and pre-built systems distributor, Altech. From Tuesday, 01 April 2014, Altech will become a key Microsoft Managed Reseller account in Australia, transitioning from its current status as an Authorised OEM and FPP Distributor.

Altech remains a strategic partner for Microsoft in Australia and an integral part of the Microsoft channel. From 1 April, Altech may purchase Microsoft products directly from Authorised OEM and FPP Distributors and continue to sell through to its loyal partner base. Resellers and system builders can continue to buy Microsoft products from Altech and take advantage of the extensive experience and value it offers the channel.

We are working with Altech to ensure a smooth transition for resellers to the new arrangement. For example, resellers purchasing from Altech will continue to accrue Microsoft SmartHQ rewards for eligible products until 30 June 2014.

Microsoft would like to thank Altech for its strong partnership over the years and we look forward to the next chapter in our relationship.

Renee Gamble, Microsoft Australia OEM Director

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