We’re running a 1hr seminar for Partners starting 17th November – to be held at Microsoft in each of Brisbane, Sydney and Melbourne – where we’ll be discussing the dramatic effect that social media is having on what we need to do as sales and marketing professionals.
In the era of “Customer 2.0”, many are arguing that traditional demand generation methods don’t work – and that sales resources need to intimately integrate tools such as Linkedin into their day to day workflow, to understand what their prospects are thinking – but also to establish themselves via online conversations as people worth talking to.
In the session we’ll show Partners the trends, outline the key strategies they need to pursue – and suggest specific actions they can take straight away to let them capitalise on the new opportunities presented by these tools.
I’m running these sessions myself – hope to see lots of Partners there! The links to the booking site are below.