Our next event this year could be titled “How I Stopped Worrying About ‘Minglephobia’ and Learned to Love Networking!”. Your hottest leads are the people you meet face to face, yet strangely, while many modern business people understand the value of word of mouth and business networking (and networks), few actively drive word of mouth in their sales efforts.
A word of mouth or “referral” based approach to sales is very powerful but does not come naturally for most. In fact, in the business world we are not taught to think this way at all. Why is this?
From an early age we’re taught not to brag or “blow our own horn”, that talking about ourselves is somehow wrong or demeaning. And yet as business owners we’re quite happy to spend significant amounts of money on advertising and other marketing strategies to just that… Talk about ourselves, the great products and services we sell.
In order to be a successful networker you need confidence in your products and services but more importantly, in your ability to communicate with the people you meet at various events. Real opportunities exist in your ability to build very effective and profitable relationships with key contacts who can and will identify new business opportunities for you.
You need to check out why you have trouble "marketing yourself." Here is a really thought provoking question… How does not promoting yourself interfere with winning lots of new business?
Jack Fraenkel, our keynote speaker, brings almost forty years of sales, management and commercial experience to his audience. He has owned and operated a variety of businesses and his knowledge of customer service and sales skills was honed as the General Manager of the Australian arm of an international organisation. Jack has experienced first-hand how implementing exemplary customer relationships has a positive impact upon an organisation’s bottom line.
In addition to Jack’s presentation, we will also conduct our Speed.Net.Working, where you get to exchange 2-minute ‘elevator pitches’ with half-a-dozen of your business peers, outlining your company’s capabilities as well as the types of partnerships which you seek – who knows what collaboration opportunities may result!
Please also contact us by Monday 19th April if you would be interested in preparing and delivering a ‘Five Minutes of Fame’ presentation, a brief overview of your organisation’s products and services.
Over a continental breakfast, network with our guests and other technology focused companies to identify skills and synergies, share knowledge and pool resources.
When: Wednesday 28th April, 2010
Time: 7:15am for a 7:30am start – concluding around 9:00am
Venue: Level 2, The Grace Hotel, 77 York Street, Sydney
Price: $35 for NSW.NET members, $55 for non-members
Registration: online at www.nswdotnet.com.au