Soar high into the Cloud with Michael Jordan


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Although most of you may know my former teammate Sam Chenaur for his role as the acclaimed Policeman #2, he is actually now better known for his role on Nike’s Cloud Computing effort -  the Mosaic 23/25 project- a poster child for social networked media – and a shining example of how a company can take branding to the next level – by building a tribe of fansumers around a powerful brand such as Nike. Windows Azure and Silverlight provides a level of dynamic interactivity between a company and its fans, creating site stickiness - (e.g. how long a user stays on a page, and how often the user comes back to visit).

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