Nick Malik: Enterprise Strategic Architecture in Product Development

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For the enterprise architects amongst us. Is EA valuable for deciding what products or services a company should offer?

According to a blog post by Nick Malik, part of the Microsoft Enterprise Architecture team, it does have value:

“First off, Enterprise Architecture includes Business Architecture. Enterprise Architects must consider all of the elements of business architecture, and if they do their job right, they work to “engineer” changes to a company to align the priorities and behaviors of company resources with the vision, strategies, and success measures of the enterprise.”  

See the full blog post at: https://blogs.msdn.com/b/nickmalik/archive/2010/10/03/enterprise-strategic-architecture-in-product-development.aspx