Everyone's seen the Mac guy vs the PC guy commercials, right? I've said it myself several times that I think the commercials are hilarious (swing away, mac-heads, swing away...) But I think I'm getting a little sick of them now. The exaggeration in the commercials was tickling at first, and as a 'softie, I couldn't help but smile every time I saw one of these. Everyone laughed along. But I'm a little peeved by all this now.
All Apple's doing really is causing serious FUD through a funny ad campaign. I'm not sure how any of their commercials would help me make a decision on wanting to buy a Mac. They're just really just convincing me about why I shouldn't go with a PC. Which in itself is just totally ridiculous. But what has been annoying me more of late is that some of the things they are claiming in their commercials, are just not true.
So here's a list of most of Apple's commercials. I'm not refuting everything. I'm not justifying anything. And, yes, I do have a sense of humor. I really do. I'm simply and categorically trying to state the facts here.
- Computer Cart : Macs don't give out cryptic error messages when something goes wrong? Really? I beg to differ. Ask a Mac user. On a different note, I found this picture, courtesy alextram to be pretty funny :
- Flashback : I'm not sure what exactly Apple is trying to imply in this ad : That some things never change? That our product names don't start with the letter 'i'? And how is that supposed to help me make my decision about buying a Mac, exactly?
- Security : This is a really funny commercial. BUT, in all honesty, these UAC prompts aren't as ubiquitous as this commercial makes it out to be. I have UAC turned on, and it doesn't bother me at all. But that's me.
And, here's the kicker (you may already know this if you have a mac), Macs ALSO have a somewhat similar security feature (that prompts for your password when software updates or certain applications have to be installed). Now, tell me this, where you able to gather that from this commercial?
- Tech Support : Umm, there are PC laptops that have webcams built in them. More FUD.
- Surgery : Like a "Lot of PCs"? How did they gather that, exactly?
- Goodwill : ?
- Gift Exchange : Probably one of the only commercials that highlights one of the Mac features, like iPhoto.
- Sales Pitch : Selling like hotcakes? Notice how the PC guy said that?
- Meant for Work : Whatever man. There's plenty of software out there to let children do what they want to do on PCs. Maybe our computers don't ship with the software, but they are definitely available.
- Counselor : Are PC manufacturers really that insecure? How many articles or commercials can you point me to that do this PC vs Mac thing that HASN'T been created by Apple? What does that tell you? How many PC users out there bash Mac users?
- Better Results : Ok, I'll hand them this one. Genuine comparison.
- Self Pity : More FUD. More FUD.
- Accident : Yeah, not as glorious as its made out to be. Guess what, the other day, the magnetic power chord didn't quite detach as it should have from my Mac. The whole thing nearly went flying. Thank God for my super duper reflexes. But, nice feature nevertheless. I'll hand it to them for the innovative hardware.
- Angel/Devil : How many seconds did they spend on talking about the Mac or its features in this commercial?
- Trust Mac / Viruses : I'm probably preaching to the choir, but its a known fact that there aren't as many Macs out there as there are PCs. And as a hacker, I'm guessing you want to cause as much damage as possible. So you target a PC. But that being said, its not like Macs haven't had their share of viruses, even with their small user base.
- Out of the Box : More FUD. Damn. They can't be serious. I think for all the basic operations, a PC works out of the box just fine. Our biz model really revolves around creating an ecosystem of partners (the HPs, Lenovos, etc.), software vendors and consumers. We help them be successful on our platform. And because of the number of players involved, sometimes, that can get a little overwhelming for the end user.
- Touché : I have just one word to describe this commercial : touché. So, what you're telling me is that in spite of all the supposed problems you've described with Windows, its still ok for me to run Windows? And why exactly would I do that, Mac guy?
I have the same issue with the Bootcamp webpage. I would imagine that this site would talk about why you would want to use Bootcamp and all the other goodness behind it. But even on this site, where they're supposed to be touting Bootcamp so that they can sell more Macs, Apple is taking cheap shots at Windows - check the right-column on the Bootcamp page for "EFI and BIOS" and "Word to the Wise".
And then there was this video that was played at WWDC this past week :
Another cheap shot. Just pathetic, Apple.
The PC guy is doing most of the talking in these commercials. And the Mac guy has just this smug look about him. That seems to be fairly common in all the commercials. But after having seen these commercials as many times as I have, I think I've started to take a liking to the PC guy. There's something about him that's likeable. Maybe its just me...
Here's another cheap shot : "Vista : Leopard to come in different versions"
Let me ask you, the consumer, a question? Will you want to buy from a company that advertises its supposed goodness through anti-campaigning? Would you trust such a company?