Yesterday the first HD DVD players from Toshiba became available (from Best Buy mostly by the looks of it). There is a gigantic thread on AVS forum about this exciting new piece of technology.
The launch movies were embargoed until today, though some folks managed to get copies early. Also Netflix offer HD DVDs now too. More movies are released next week, and Apollo 13 and Serenity are at the top of my want list. A good list of forthcoming titles is here - ignore that pesky BD stuff, you can't get BD hardware or software for many months yet, and HD DVD is better anyway (though I am not exactly unbiased of course).
My own player has yet to arrive from bestbuy.com - in fact it has yet to even ship if I believe the web site (and I'm not sure I do - it contradicts the emails they keep sending me).