The Web 2.0 uncertainty principle
What originally caught my attention was # 7 of Scott Karp's 'You know if you're a geek if you...'
But then I read Mark Devlin's comment on Scott's post:
"The Web 2.0 uncertainty principle: If you understand it, you don’t know it."
It all suddenly fell into place...
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Update: Scott is having a ahammmmmmmmm moment.