Classic anti-Web 2.0 postage


I wanted to write up an example anti-Web 2.0 post, but Harry Pierson did it for me:



  • "First off, it’s a pure marketing buzzword. It was originally coined as a conference name" blah, blah, blah
  • "Secondly, I think it’s wildly arrogant to claim we’re only on version 2.0", blah, blah, blah
  • "Finally, what’s with the version number anyway", blah, blah, blah

And then:



  • "Don’t get me wrong, I strongly believe that there is dramatic change happening in this industry."

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Comments (4)
  1. David Bet says:

    Amen.

  2. What’s wrong with a marketing buzzword? You may not like the name Web 2.0, but as a name for the dramatic change happening in the industry, it works. This change is not only dramatic but widespread in the sense that lots of new technologies are together changing the way lots of things are being done across the industry. That’s the sort of change that is hard to tell people about and is made easier if you have a single name by which to refer to the entire movement. Web 2.0 works as well as anything. As a brand, it’s effective.

    As for the mistake of saying this is only version 2.0, I think that’s fairly appropriate with respect to most people’s experience on the web. When the public started going online in huge numbers in 1995, ’96, ’97, the web looked basically like it did in 2005 to most of them. The most interactive things most people were exposed to were forums and guestbooks (like this 🙂 and while the browsing experience has gotten slicker, that has all been slickness of the same variety. Even blogs and wikis basically act the same way as forums and guestbooks. Major changes occurred on the back end: asp, php, sql, .net, python, whatever, but didn’t affect the nature of websites.

    In contrast, Web 2.0 technologies will change the way people interact with computers, with the net and with each other. Things like fold.com and ajaxwrite look less like webpages and more like programs or platforms. I don’t identify any earlier technological change as being nearly as dramatically different or heralding nearly as big a change.

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