Netflix, the Long Tail and baloney
If you happen think the Long Tail is load of baloney then consider this snippet from yesterday's NY Times article:
"At NetFlix, the online DVD rental company, for example, roughly two-thirds of the films rented were recommended to subscribers by the site - movies the customers might never have thought to consider otherwise, the company says. As a result, between 70 and 80 percent of NetFlix rentals come from the company's back catalog of 38,000 films rather than recent releases."