The web isn’t easily writeable


Scott Karp has been writing some some good stuff of late. His latest (in a series of ‘Setting-the-Cat-Among-the-Pigeons-esque) post, he writes:



I’ve argued that if Media 2.0/New Media is based on Web 2.0 applications, it’s going to overwhelm the average person.


…Here’s the problem — Web 2.0 is not a great platform for helping the average person consume media.


Consumer-created media is transforming the content landscape for the better, and consumer-controlled media is undoubtedly the new paradigm. But the average person does not have much time (if any) to spend creating media and has patience for only a finite amount of choice. Bloggers and others who put a lot of time and effort into media consumption and media creation are outliers — people may want something more customized than the morning paper, but they still want the simplicity and leisure feel. Media based on Web 2.0 is just too hard.”


The ‘simplicity and leisure[ly?] feel’. I buy that.


I buy that we need better, smarter, more usable and intuitive interfaces that make it easy not only to find the signal in the noise, but also to contribute to that noise.  Your noise could be my gold and visa-versa.


People are creating content all the time. Every time we speak, doodle, draw and write, we are creating content.  Every photo we take and video we shoot, every playlist and wishlist we create is content. Some of it we’ll not want to share with anyone, sure. But quite a lot of it we do want to and can share, with varying degrees of success. We’ve still got a long, long way to go in this regard.


Scott’s message is spot on here – the web isn’t easily writeable for the ‘average person’: let’s make our content really easy to create, really easy to share and really easy to find.



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Comments (1)

  1. Right on Alex.

    As you no doublt know, a big problem with an editable Web is one of freedom, combined with anonymity.

    How many great wikis and blogs have closed up edits or comments, either to the general public or many cases to everyone.

    A couple of important things need to happen I think before content hosters would throw open the doors. One is the barrier to entry issue. Make it too hard and no one contributes, make it too easy, everyone does, usually to your chagrin.

    Asynchronous identity ala Identity 2.0 might help this enormously. If wiki edits, comments, etc. didn’t require signup, only for you to flash an unforgeable yet fall-down- easy to show digital ID, then many of these problems would take of themselves. And content hosters would be more amenable to throwing open the doors.

    Once Identity 2.0 is here, we can start a mass "Revise or Comment On This Page" campaign for the entire Web, knowing that people will be putting their reputations on the line if they commit mischief.

    Ah well. It’s probably not that simple or it would be here already.

    Best,

    Dion